How Can Musicians Take Charge Of Their Finances To Secure Their Future?

Music is a career that is celebrated by many and those already in it are treated like gods. One of the reasons you will hear news about musicians who retired filing bankruptcy is their lack of financial discipline and literacy when they had the opportunity to amass a lot for their future. Wealth is created and despite being a celebrity, one cannot live on the fame forever as there will always come a time when one will need to look back and appreciate what all the effort in music brought forth. If you are in music and would like to create a good reserve for your future, here is how you could take charge of your finances.

As a musician you need to articulate your challenges

Being in the music industry, you will understand there are challenges you encounter each day, probably some of them eat up your finances but you cannot share this frustration because keeping the image as a celebrity is more important. Well, this could be bad for your future and the earlier you spot those parts of your life that are barring you from growing the better. Music is a lot like business and all the people you associate while building your career should contribute to your journey.

But you might also notice that sometimes you are forced to deal with people who seemingly are helping yet in reality they are consuming your resources with no meaningful return. In such cases your biggest focus is protecting image, but the financial impact later could disconnect you from pursuing key projects. Therefore, you should put down a list of distracters that you need to get rid of to secure your finances.

Gain financial literacy

Apart from enjoying the benefit of being talented as a musician, you could be suffering the lack of financial literacy, which is a risky affair to say the least. Financial literacy means being able to understand much about your finances, expenses, profits, losses and such business language. Musicians are sometimes swindled by their accountants and lawyers for their lack of financial literacy, something that could be put to an end by acquiring basic knowledge about finances.

Being financially literate means you can ask questions regarding the expenditure brought before you for approval and you can review decisions before money is released into projects. This way, you will prevent wastage while keeping your reserves afloat.

Get out of debt

Debt is not only toxic to musicians and anyone in the music industry, but it can also prove a challenge to anyone looking to make an impact in their lives. Living in debt means you are held at ransom and your movement is not free because you need to keep watching out so your property is not seized due to failure to repay. The easiest way anyone in the music industry can walk out of debt is by hiring experts like Nationwide Debt Direct.

These are experts who will guide you through the entire repayment process to ensure you clear your debt within the right duration and they can also help you get better rates for the interest charged. As a musician you don’t want to keep negotiating repayment when you can hand this role over to skilled professionals for the assistance needed.

Create revenue streams

Although you could be raking in revenue in the region of millions from music alone, you need to also consider adding new revenue streams to your empire. This is diversification and it protects your financial standing by ensuring you have different sources to sustain you even after retiring from music.

Tips for Creating a Brand Successfully

Investopedia describes a brand as a name, design, or other features that distinguish a company from its competitors. Popular brands build impressive labels to withstand competition as well as frosty market trends. When you start a business, you should aim at creating a brand. This should always be among your priorities. You also need a brand strategy to help you promote your business.

Many businesses focus on branding because it’s the best way to build a successful enterprise. However, it’s not easy to build a brand. You need to invest a lot of time, effort and money. Below are a few tips to help you develop a brand successfully.

Use words that consumers can recognize easily. People need to relate to whatever you stand for. This means you also need to choose a catchy name for your business. Look for a name that’s memorable. Some firms take long to build their brands because they have names and taglines that are difficult to remember.

Clarity and simplicity are also essential to creating a brand. The majority of people around the world have short attention spans. In 2015, Statistic Brain reported that the average human attention span is 8 seconds. Therefore, you have less than 8 seconds to create a lasting impression in the consumer’s mind. People decide to use a product based on what they think about it.

It’s a good idea to advertise your business on a sign. But you have to think about those driving by because they have about 6 seconds to take in the info. You have to use clear colors and fonts. The name and logo of your company should be prominent. Not all drivers will have the time to slow down and read whatever is on the sign.

Nancy Behrman, a PR expert, believes that it’s important to practice professionalism while representing your brand in public. Determine how you want others to perceive you. Nancy also insists that it’s imperative to remain consistent in the way you represent yourself. Always remember to be yourself –it takes zero effort to do so.

Almost everyone uses the internet to search for solutions. Think about the keywords most people would use to find a service that you offer. Create web content that’s optimized for those keywords. A lot of people never go past the first page of Google. Therefore, you need to make sure you appear on the first pages of search engines.

Be careful when selecting a logo because it plays a significant role in developing your brand. Create a logo that the customer can easily identify. It will be difficult to market your products or services if you have a weak logo. Your logo should be simple and attractive.

Building a brand requires knowledge, skill, and experience. So, you need to become an expert in your niche. Concentrate on one or two areas of interest.

Keep in mind that your goals and business are always evolving. Don’t get stuck at one point. Learn from your mistakes and keep moving. Additionally, take quick action to implement your strategies on time.

Nancy Behrman Discusses the Interesting and Resurgent Path of the Cassette Tape


nancy behrman Cassette TapeSometimes there is little that differentiates the shrewdest entrepreneur from the most stubborn entrepreneur, and if ever there was an outstanding real-world example of this phenomenon it has to be the story of the National Audio Company and the cassette tape. Nancy Behrman, herself one of the most successful entrepreneurs in the PR industry, understands the inherent advantages of being able to accurately predict the future behavior of the market. She also points out, however, that very few have the patience to play a truly long game in the way that National Audio Company has with the cassette tape.

The technological progression in the music industry has seen many formats come and go over the years, and many believed that the advent of the compact disc would mean that the cassette tape was destined to go the way of the eight-track. One stubborn entrepreneur, however, saw how vinyl had survived the ebbs and flows of the marketplace — not to mention the whims of music connoisseurs — and felt that the cassette tape still had a future despite the rampant popularity of CDs and, eventually, digital music formats.

While the music industry shifted its focus away from cassette tapes, National Audio was busy buying up the machinery needed to produce those cassette tapes. Since most viewed tapes as obsolete, the cost of the manufacturing infrastructure was more than a bargain. Having cornered the market early, the National Audio Company has since thrived due to the continuing resurgence of the cassette tape, a resurgence few would have ever imagined when CDs were still all the rage.

Groza Learning Center – A Great 1990’s Education Environment

Scott Groza, himself a product of the 1990’s is leading the way through his educational expertise at the GLC.  If you’re looking to help your child start the new school year off right, the Groza Learning Center is here to help!

At the Groza Learning Center, we will help your child learn while having fun. We believe that in order for your child to succeed with the highest academic standard, they must be in a proactive and enjoyable learning atmosphere.

Most of our programs include several diagnosis tests, which help us find your child’s strong and weak areas that they will need help with overcoming.These tests also allow us to better tutor your child and mainly target on what they should be improving on as a student.

Some of the tutu ring services we offer include everything from tutoring, reading, home school and even test preparation.

We’ve been in the tutoring business since the year 2012. During our time, we have successfully expanded our learning center from our previous location and have recently relocated to a brand new, world-class faculty that offers even more learning services.

Our facility offers everything from small classrooms, enclosed tutoring rooms and even hand-crafted one-on-one retreat rooms, which allow our students to relax in our cozy log cabin in front of the fire. Feel free to give us a call today and help your child be at the top of their class!

Arizona’s Influence on Music Continues to Permeate a Surprisingly Broad Range of Genres

In terms of the national consciousness, Arizona is most likely known for its proud Southwestern culture, its many natural wonders — including the Grand Canyon — and the near-constant warmth and sunshine that does not prevent the state from being home to quite a few popular ski resorts. While the state is most commonly associated with these aspects, Arizona’s lesser-known influence on all kinds of music can be heard on a frequent basis regardless of the genre or era.

With the origin of the state’s music scene drawing primarily on Native American styles along with the styles of musicians who crossed the border from Mexico, the music of Arizona has evolved quite a bit over the years and is nonetheless distinctive and unique. In fact, many natives of the state are able to immediately recognize when a band is composed of fellow Arizonans or if they are playing music inspired by a band whose origins can be traced back to the Grand Canyon State.

Much of this awareness stems from the pride Arizonans feel in all things originating in the Southwest, but the passion of these musicians has also played a significant role. It seems that no matter how popular these bands become that they never forget the place where they got their start. These musicians are willing to play small venues like bars, clubs and theaters, and they can even be found playing their music for an appreciative audience at a Phoenix caregiving service or a Tucson medical care facility. With this sort of pride and passion for music, it should come as little surprise that those who were raised outside of Arizona are often drawn to this uncompromising and unique style.

While Native American, mariachi, corrido and banda music can still be heard with great frequency throughout the state, the genres that have grown out of these styles or that have been modified to include these styles are incredibly varied and are represented in rock, R&B, hip-hop, folk, country, punk and soul, among countless others as well. Both the Meat Puppets and the Gin Blossoms have their origins in the Phoenix music scene, and the lead singer of Jimmy Eat World has frequently referred to Phoenix as a “rock mecca,” where many bands are able to hone their craft and get their start in the music industry.

From mariachi to Alice Cooper, Arizona has long occupied an important space in the music scene, with many musicians crediting the many venues willing to give unproven bands and performers a chance to play for an audience in order to continue to work on and improve their sound. There are few music scenes that are so welcoming and so forgiving, and Arizona’s musicians likely benefit from the supportive tendencies of the state’s music lovers along with the sheer volume of venues that are constantly on the lookout for live performers.

Perhaps the state’s appreciation of all things musical is best represented by the origin story of the Grand Canyon Music Festival, an event that has been held annually for well over 30 years. One of the festival’s founders was playing “in the washed out trunk of a tree,” when one of the park rangers overheard her flute and asked if she and her future co-founder (who had a harmonica) would perform for a small audience in the ranger’s cabin. They accepted and performed a concert for an audience of two, which led to the founding of the music festival that features the kind of music that is just perfectly suited for such a wondrous and beautiful natural setting.

In how many places could such a long-running event be sparked by a chance encounter with a pair of hikers carrying a flute and a harmonica, and how many people have such a deep appreciation for music that they would go so far as to ask for an impromptu concert performance? For that matter, how many would be willing to accept on a moment’s notice? The story represents everything that is wonderful and magical about the state and its residents, and it further advances the notion that music is deep in the heart of every native Arizonan.

An Edgy and Electronic Evolution Appears Poised to Change Music Industry

The so-called EDM genre has been undergoing something of a rapid evolution of late, with the style drifting away from its initial roots to something a bit more edgier and authentic. While the late-night club scene still keeps EDM in its regular rotation, many music industry insiders are seeing a movement in the electronic genre that is similar to the movement that ultimately gave birth to grunge in the late-80s and early-90s.

Born out of the musical complexities of metal and taking notes from the subversive style most often associated with punk, the grunge movement achieved mainstream appeal by eschewing the traditional mechanisms used by up-and-comers in the music industry at large. There was a sense of alienation and “otherness” that listeners immediately responded to, and the same thing is currently occurring with EDM: Listeners are consistently disillusioned by the perpetually churning gears of a music production industry that has never felt any real responsibility regarding musical authenticity.

As Kion Kashefi sees it, EDM is positioned to take over the music industry because it has dared to be unique and has continued to push boundaries instead of abiding by some established formula for success. The result is a genre that could leverage its burgeoning popularity into massive profits, yet it remains far more likely that this style of music follows the path of grunge by aiming for musical authenticity rather than commercial success and all its inherent trappings.

The two genres — EDM and grunge — could not be more different, and surely there are musicians who will be quick to declare that there is nothing about EDM that could be considered “authentic.” However, a listen to the recent releases of Daniel Lopatin or Alejandro Ghersi should be more than enough evidence to demonstrate just how important a role EDM is playing in pushing musical innovation ever forward.

Kim Bettasso Discusses Impact of Outside Influences on Today’s Pop Music

In what appears to have been one of the better-kept secrets outside the music industry itself, it was recently revealed that the American pop-music charts have been dominated by songs created by a group of middle-aged Scandinavian musicians. Some of the most popular contemporary acts have these Scandinavian songwriters to thank for the majority of their hits, including Katy Perry, Rihanna, Taylor Swift, David Guetta, Nicki Minaj and Fifth Harmony. Even though these stars are often given a writing credit on the songs they perform, such credit is awarded even when a contribution is shockingly little.

According to Kim Bettasso, the fact that these performers do not write their own songs should not be surprising and does not necessarily mean they do not have the talent to do so. Instead, these performers simply do not have the time to thoughtfully write and construct a song while also living up to the many other responsibilities that drain both their time and energy. Just like any industry, sometimes the best strategy is to outsource certain parts of the process, especially when the outsourced materials are every bit as good — or, in some cases, significantly better — than what would otherwise be produced.

In a perfect world, artists would have the time to work on their craft and create moving pieces of music that reflect something deeply personal. While that may be true, the pop-music industry is all about generating profit and leveraging the star power of a performer as efficiently as possible, and it has been that way throughout music history. For every band or performer that has full creative control and is responsible for overseeing every aspect of an album from start to finish, there are 10 others that are the product of a team of experts who contribute the many parts that are eventually constructed into a highly profitable whole.

Music for the Soul

I believe that music can heal the soul.  You name a time in your life the was sad and there is a song about it.  Music can lift the spirit and bring you into a mood set by the musician.untitled (142) untitled (141) Just close your eyes and be taken away from your problems and heal your soul.  The music doesn’t need words to convey emotion.  Just listen to your favorite movie sound tracks and you will see the masters at work.  Star Wars set the bar for memorable music.  Tim DeCapua is a music fan and will always surround himself with music.

Rock and Roll Hall of Fame Induction Filled With Memorable Moments, Performances

The annual induction of musical icons into Cleveland’s Rock and Roll Hall of Fame was particularly notable this time around, as the inductees spanned many generations of music and represented diverse genres ranging from soul to punk, with Bill Withers being honored on the same night as Green Day. According to Andina Acquisition CEO Luke Weil, one moment stood out more than any other on this occasion, noting that Laurie Anderson’s speech for her late husband Lou Reed was particularly moving.

Bill Withers was notably comedic, and the tribute to Stevie Ray Vaughn that featured John Mayer, Gary Clark, Jr. and Double Trouble was particularly electric, but it was the emotional tribute of Anderson to Reed that was most memorable. Perhaps making it even more remarkable was the words of Reed’s contemporaries, including Patti Smith’s recollection of New York on the day the news of Reed’s death hit. Hearing Anderson’s words and understanding how Reed influenced those around him made it possible to gain an even deeper appreciation of what Reed meant to music and culture.

Of course, the performances were wonderful and the collaborations occurring on stage were downright dizzying. The amount of talent gathered in Cleveland for the induction ceremony was incredible, and the music produced during that evening was simply unreal. While it was the music that was being celebrated, the words spoken in tribute by Anderson are likely to be best remembered by all of those who took the time to closely listen.

Sound of Music

Our devices sound quality has improved greatly since the LP days.  With Dolby sound noise reduction the digital music we listen to will exceed the ears ability to hear every nuance.  My smart phone holds my entire music collection and can stream any song known to man.  If you are not enjoying excellent music these days you are not trying. I don’t get those people that collect old LPs.  The sound quality that a turn table puts out is sorry compared to just about any digital source.  Luigi WewegeMUSIC-TECHNOLOGY-BUTTON images1VL4675W is a music nut and spend a fortune for the latest technology.