Working in the entertainment industry isn’t easy. As a musician, it can be incredibly challenging trying to find gigs. This is why creative artists agencies exist; to help creative professionals launch successful careers with strategic consulting and marketing services. The following are six of the many benefits that creative artist agencies offer musicians:

1. Public Relations

Heading up your own public relations efforts as a musician is no easy feat. On top of having to create music and handle your own personal responsibilities, getting the word out about your music can take years. Despite your best attempts to grow a following through platforms like Youtube or Soundcloud, it can be too difficult to stand out from the noise on your own.

Experts like Nancy Etz share that with the help of a creative arts agency, you’ll be able to effectively cultivate a large following of fans and industry professionals. As creative arts agencies are also PR experts, they know how to get the word out about musicians like you through various channels like social media, print and more. This type of exposure is invaluable for musicians at any stage of their career.

2. Professional Development

Having a successful career in music goes beyond the actual music. In addition to handling your PR and marketing, creative artists agencies help their artists with professional development as well. According to experts like Nancy Etz, these kinds of agencies use everything from media training services, event booking, and consultation services to make sure you’re ready for the next step in your career.

In addition to helping artists create their own opportunities with marketing and promotion, these creative marketing agencies help to connect artists with new opportunities. These agencies help their musicians apply for financial grants to help offset related costs.

3. Digital Presence

Is it essential for musicians to have a strong digital presence. In addition to standing out on social media, it’s especially important for a musician to have an easy-to-navigate website as well. Creative agencies make sure their artists’ websites are up and running with the latest information and merchandise that will attract more interested listeners and future fans.

4. Radio Promotion

In the age of viral sensations, radio promotion is often all but forgotten. However, radio is one platform that musicians shouldn’t overlook. With the help of a creative artists agency, you can still use the radio to grow your audience. The publicists in the agency reach out to various radio stations and request that they play your latest music or provide feedback. Additionally, they can request that the radio station invite you for interviews as well.

In the process to promote their artists’ music through the radio, publicists are able to build long-term relationships with radio station staff like the radio DJs, program directors, and station managers. With the help of a creative artists agency, you too can benefit from these close relationships.

5. Tour Promotion

Musicians make a large majority of their money on tour. However, in order for a tour to be successful, musicians need to heavily promote your tour as well as the tour in general. Without adequate promotion, you’ll find that you lose money trying to go on tour on your own. Thankfully, a creative arts agency can spearhead engaging campaigns for your upcoming tour as they promote it across multiple media channels.

Thanks to the promotional efforts of your creative artists agency, you’ll be able to capitalize on each tour stop. This way, you’ll be able to guarantee that more fans and interested listeners come out to each city where your tour is held.

6. International Music Promotion

Many musicians that choose to tackle their own music promotion themselves find that they hit a block sooner or later. As a working musician, it can be challenging to escape the local music scene. Working with a creative artists agency is the next step in taking your career to new heights. With the right agency, you’ll have access to an international network of various contacts from all over the world that will allow you to make your creative efforts international.

Make sure your music is getting the exposure it deserves. Consider working with a creative artists agency to take your creative career to the next level