Working with a public relations firm is often the best way to improve your music career. However, you may not know why. If people are telling you to hire a publicist, you need to know what that publicist can do for you. You need to know what to expect, what you are paying for, and how your career will change. Use the five pointers below to learn what happens when you hire a PR firm.
1. A PR Firm Has Contacts Throughout The Media World
If you are working with an agency like Nancy Behrman Communications, the firm has contacts in the media world that will help you get radio and TV appearances. Your PR firm might know a producer in Hollywood who can put your new single in a movie, or you might get a small role in the movie.
Also, your PR firm can help you book performances around the world. A traditional tour does not include the performances that a PR firm can get for you. You might be scheduled for a performance with a major auto manufacturer because your PR firm has contacts at that company. When your performance is over, that company might even give you a new car.
You will instantly become a household name because your PR firm is scheduling newspaper interviews, magazine features, and much more.
2. A PR Firm Can Shape Your Public Image
Your PR firm will help you mold your public image into something that people want to see. Your publicist can tell you what to wear, what to say at press conferences, and schedule events you should attend.
A publicist knows what the American public wants to see, and you will learn how to shape your image according to their industry expertise. Plus, your publicist can help you add your own personal touches to your public image. You can stand out in a crowd of entertainers and performers, and your PR firm will make sure you maintain that image.
3. A PR Firm Will Manage Your Social Media
You can let your PR firm handle your social media accounts. Plus, your PR firm can tell you what to post on social media. You will learn what you should post during the day, and your publicist might create some posts for you.
Social media is especially important when troubling things happen in the world. You might ask your PR firm to create a post that expresses sympathy, and you do not need to feel awkward trying to write those posts.
4. A PR Firm Can Tell You What Not To Do
Musicians get to tour the world, go to amazing parties, and meet new people every day. However, musicians are often confronted with a lot of temptations that are difficult to manage. Your public relations agency can tell you what to do and what not to do. You can learn which parties to avoid after the Grammy’s, and you will learn how to manage the people around you on tour.
Also, a publicist might know of certain people in your industry that are problematic. You have done a lot of work to get connected to the right people, and you do not want to be brought down by someone who will cause trouble. Ask your publicist for advice any time you meet people that cause concerns.
5. A PR Firm Might Represent Other Musicians/Artists
Your PR firm like Nancy Behrman Communications likely represents other musicians and artists. You might get to meet these people, or you might go on tour with them. Your publicist if your biggest fan, and they can ask these artists if you can tour with them, work on their next record, or sing a duet. A famous artist represented by your PR team might have an upcoming appearance on a singing competition show, and you might be invited to make an appearance of your own.
Conclusion
A PR firm gives you the connections you need for success in the music world. Plus, your PR team can help you craft a public image that people want to see. You can look like someone that the American public wants to see, and you will get more opportunities because your public relations agency is networking on your behalf